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S63 Weekly Plan

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George Morgan
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Page no: S63

 

#7 (Product Development)

 

Update your Product Development plans based on your customer interviews, validation, sales, revenue projections and other work.

Provide a bulleted list of links to any Product Development Plans, project specifications or other documentation that you have, and review these materials in detail. Refactor your Plans to prioritize the release of a solution that will allow you to generate initial customer revenue and to validate any assumptions. Write a few sentences on how you have changed the Plans. Then, write a few more sentences on what you can accomplish with Product Development over the next two weeks before the Mentor Idea Review to demonstrate progress with the product. (2 Hours)

Weekly Plans

#11 (First Weekly Update / April 21)

 

Provide an update on your weekly business progress. Provide a bulleted list of what you want to accomplish over the next week in the following categories: Team, Product, Traction and Program. For the Program, review the upcoming assignment and outline a strategy to complete the work, and include any specific items that you will need help on, called an “Ask.” The items that you want to accomplish should be prioritized, and the goal will be to complete as many of them as possible before the next update. (1 Hour)

 

Product: EasyBacklinks Prototype, plan for next week.

  1. Define keywords that are specific the client’s site, i.e. ONYX Lamps. Complete the list
  2. Define keywords that are specific for the competitors site, i.e. floor lamps, Table lamps, stone lamps. Complete the list.
  3. Find Blogs and videos that are good as input, e.g. a blogs about interior design.
  4. Define the filtering keywords for these blogs and Youtube videos.
  5. Create a first Satellite Site with 2 sample feeds
Sales agent:
A key item is to get a sales agent that ideally has a list of SEO prospects already at hand. This would help to solve item (5), the sales for next week’s assignment.
Rest of Team continues to work on the Customer segment #2: Authors
but slowing down the effort, so that they can focus more on EasyBacklinks.Authors:
  1. Fill author data incl their site, twitter, linked, home page, sales page, about 800 authors.
  2. Continue with a few client interviews for the customers that show the biggest interactions in Twitter.
  3. Prepare surveys, if time remains.
Traction:
The team task on filling author data (1 above)  is a typical traction task. Once we have filled the data, we increasing the client/author base with whom we are interacting with.
Program:
Outstanding questions for Revenue 
A) Are we on Launch Track or Growth Track ?
One must be aware that Easybacklinks is in the prototyping phase, while PromoteAuthors has already an MVPs.The Growth Track assignments appear to be doable except one single item:B) #5, Sales: “Obtain a full sale, that includes an initial down payment or LoI”
Given we have already one customer (see #7 above), with a LOI, do we now need a second one?
Or is the same question as #7 in Customer Development above?Moreover, time is an issue for all the program tasks; but I assume it is the same issue in the Launch Track.

#10 (Weekly Update), April 28

Provide an update on your weekly business progress.

Copy the previous Weekly Update and mark all items that have been completed or Asks that have been fulfilled as “(DONE).”

 

Mark anything that has not been completed or fulfilled as “(UNDERWAY),” and provide a one sentence update on their status. Add a few more bulleted items to be completed across Team, Product, Traction and Program for the coming week. (30 Minutes)

 

 

Weekly update:

  • Product: EasyBacklinks Prototype, plan for next week.

    1. DONE Define keywords that are specific the client’s site, i.e. ONYX Lamps. Complete the list
    2. DONE Define keywords that are specific for the competitors site, i.e. floor lamps, Table lamps, stone lamps. Complete the list.
    3. DONE Find Blogs and videos that are good as input, e.g. a blogs about interior design.
    4. NOT DONE Define the filtering keywords for these blogs and Youtube videos.
    5. In progress – Create a first Satellite Site with 2 sample feeds
    Sales agent:
    1. In progress – A key item is to get a sales agent that ideally has a list of SEO prospects already at hand. This would help to solve item (5), the sales for next week’s assignment.
    DONE – Rest of Team continues to work on the Customer segment #2: Authors
    but slowing down the effort, so that they can focus more on EasyBacklinks.Authors:
    1. DONE – Fill author data incl their site, twitter, linked, home page, sales page, about 800 authors.
    2. In progress – Continue with a few client interviews for the customers that show the biggest interactions in Twitter.
    3. Prepare surveys, if time remains.
    Traction:
     In progress –     The team task on filling author data (1 above)  is a typical traction task. Once we have filled the data, we increasing the client/author base with whom we are interacting with.
    Program:
    Outstanding questions for Revenue 
    A) Are we on Launch Track or Growth Track ?
    One must be aware that Easybacklinks is in the prototyping phase, while PromoteAuthors has already an MVPs.The Growth Track assignments appear to be doable except one single item:B) #5, Sales: “Obtain a full sale, that includes an initial down payment or LoI”
    Given we have already one customer (see #7 above), with a LOI, do we now need a second one?
    Or is the same question as #7 in Customer Development above?Moreover, time is an issue for all the program tasks; but I assume it is the same issue in the Launch Track.

May 05
The Bulgarian team is celebrating Orthodox Easter and has some official holidays. Total 10 days off.
Unfortunately there is not much progress within the team.
Weekly update:

  • Product    : EasyBacklinks Prototype, plan for next week.

    1. DONE Define keywords that are specific the client’s site, i.e. ONYX Lamps. Complete the list
    2. DONE Define keywords that are specific for the competitors site, i.e. floor lamps, Table lamps, stone lamps. Complete the list.
    3. DONE Find Blogs and videos that are good as input, e.g. a blogs about interior design.
    4. DONE Define the filtering keywords for these blogs and Youtube videos.
    5. In progress – Create a first Satellite Site with 2 sample feeds
  • Sales agent:
    1. In progress – see the question above.

May 12

First Customer, MVP
  1. DONE Define keywords that are specific the client’s site, i.e. ONYX Lamps. Complete the list
  2. DONE Define keywords that are specific for the competitors site, i.e. floor lamps, Table lamps, stone lamps. Complete the list.
  3. DONE Find Blogs and videos that are good as input, e.g. a blogs about interior design.
  4. DONE Define the filtering keywords for these blogs and Youtube videos.
  5. In progress – Create a first Satellite Site with 2 sample feedsGeneral

DONE –  company name

In Progress – /branding and logo

In progress A key item is to get a sales agent that ideally has a list of SEO prospects already at hand. This would help to solve item (5), the sales for next week’s assignment.

In progress First employee / contractor in the SEO area

Planned:  More campaigns via MailPoet / MailChimp using existing SNBCHF client base

Planned:  Start in negotiation with 2nd client that has expressed intent to buy.

 

 

 

 

 

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