Page no: G110
Logo Brief Guide
If you are working with a graphic designer to produce a logo, then you will need to provide them with a brief. The following is an example brief.
1. Company Name & Tag Line
Provide the exact company name, as you want it to appear in the logo, and be specific if you want a tagline included. For most technology businesses, a tagline should not be included.
2. What is your industry?
Provide a one-sentence description of the industry,
3. What are the top 3 things you would like to communicate through your logo?
4. Do you want the logo to include a symbol?
Any color preferences?