Page no: G110

Sessions

Logo Brief Guide

 2018-09-20: by Megan Todd

If you are working with a graphic designer to produce a logo, then you will need to provide them with a brief. The following is an example brief.

1. Company Name & Tag Line

Provide the exact company name, as you want it to appear in the logo, and be specific if you want a tagline included. For most technology businesses, a tagline should not be included.

2. What is your industry?

Provide a one-sentence description of the industry,

3. What are the top 3 things you would like to communicate through your logo?

 

4. Do you want the logo to include a symbol?

 

Any color preferences?

 

Do you have any other information or links you want to share?

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