by Page no: SB12
Table of contents
What does your company do and what need does it serve?
Higher Google Ranking through fully-automated blogs and backlinks.
What is the market size for your offering?
Market: Offsite SEO for smaller companies with smaller SEO budget in Europe. Around 8bn on SEO spending.4 bn on backlinks.
What makes you unique as compared to your competition?
We are automating what others do manually – we automatically create keyword-based content – end to end.
Where are you in your growth and development plans?
Working on customization for a customer. We have a working MVP, that misses some advanced features for SEO.
Corporate Materials
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Main job: Banking and IT. |
| Describe your idea and the positive impact that it will have |
Positive impacts through innovation and GDP growth, more fulfilling work that replaces repetitive manual work. |
| Sentence 1: What does your company do and what need does it serve? | Higher Google Ranking through fully-automated blogs and backlinks. |
| Sentence 2: What is the market size for your offering? | Market: Offsite SEO for smaller companies with smaller SEO budget in Europe. Around 8bn on SEO spending.4 bn on backlinks. |
| Sentence 3: What makes you unique as compared to your competition? | We are automating what others do manually – we automatically create keyword-based content – end to end. |
| Sentence 4: Where are you in your growth and development plans? |
Working on customization for a customer. We have a working MVP, that misses some advanced features for SEO. |
| Sentence 5: How much money are you raising and how will the money be used? |
300K CHF to conclude our MVP and an employee/Freelancer to be ready to start. |
Corporate Materials-Executive SummaryUpdate your PowerPoint presentation from the Mentor Idea Review, using feedback from the Mentors. Produce a 1 page Executive Summary that incorporates the feedback from the Mentors in the Mentor Idea Review using this template (http://fndri.com/1b0WJYi). Share the Executive Summary and PowerPoint with your Working Group, and solicit feedback for improvements. Upload the final Executive Summary and PowerPoint, and provide a link to the files that is available for anyone to view. (2 Hours) |
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Venture KickOne line description of your startup (Max 60 characters)* Higher Google Ranking via fully-automated blogs & backlinks
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Customer Problem: Obtain Higher Search Engine Ranking Solution: We are automating existing processes in Search Engine Optimization (SEO), while competitors still do most things manually. Market: The initial focus is on small Swiss customers, that like technological innovation. They do little SEO or have stopped it due to cost constraints. Value Proposition:
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| Problem: Which market problem/opportunity do you plan to address?*
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Small companies want to obtain a higher Google ranking. However, they do little Search Engine Optimization (SEO) or stopped it due to cost constraints. |
| Product/service: What is your solution to the problem? Describe your product/service.* | We are automating existing processes in SEO with an end-to-end process. This includes automatic content loading (text and videos) based on keywords relevant to the customer. The content is stored in a WordPress database and “backlinks” to the customer site are generated. New content is added automatically. This will increase the customer’s Google ranking, while costs are kept low. |
| Research/technology/innovation: What kind of technology are you using/developing? What is the innovation/novelty? What kind of IP protection will/have you secured? * | WordPress Plugins for content loading, YouTube APIs Currently the content creation process is mostly manual. |
| Research/technology/innovation: What kind of technology are you using/developing? What is the innovation/novelty? What kind of IP protection will/have you secured? * | WordPress Plugins for content loading, YouTube APIs Today the content creation process is mostly manual. Novelty: Keyword-based autoblogger with automatic link creation. 1) Content loading based on keywords while competitors write this content manually. 2) Automatic linking to the customers’ site, while competitors do this mostly manual. 3) New content is loaded automatically while competitors will do this manually – and the customer must pay this manual effort. Patent protection for the innovative automatic end to end integration. |
| Target customers: Who will buy it? How will they benefit from your product/solution?* | Small customers that want to improve their ranking. SEO Resellers that rebrand our product for their customers. |
| Market/competition: Describe your market(s) and its potential (including numbers if possible). If possible, name at least 3 products / solutions competing with yours. What is your USP?* | Stellar SEO FatJoe LinkFishThey all do the process manually as described above. We provide an automatic solution. |
| Team: List all founders and key management employees, with roles, key strengths and experiences. Who are the key advisors/board members?* |
George Morgan, CEO Blogger since 2011 Finance and IT Professional Transformed his own blog into such an auto-blogger Nikolay Dimitrov, CTO 15 years of WordPress experience Works closely with big Bulgarian SEO agencies Brain that developed the auto-blogger |
| Achievements: What is the current status of your research or product development? What can you say about realized business development activities?* | Fully working MVPs: Autoblogger for economic content Websites: SNBCHF.com, Austrian.Economicblogs.org First client acquired: MVP specific to client has been implemented. |
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#9 (Company Profile)
Update each field on the ‘Account’ section of the Founder Institute site. Fill in the company information, including the five sentence company description. If you do not have a company name yet, use a temporary name for now. Ensure that each field has complete information with proper grammar and punctuation. (30 Minutes) |
Company description
Easy-Backlinks helps small companies to radically reduce their Search Engine Optimisation (SEO) budget. We have created a smart content engine that helps companies to achieve higher Google ranking and sell more with a smaller budget. We do automatic searches of high quality content and store it in a database. Based on this content the engine creates backlinks to the customer pages and increases the Google ranking.
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#1 (Corporate Entity)
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New Company:
Official Name: Innobia Area: SEO and other forms of innovative concepts in the internet. Type of company: AG Founder Institute involved: Yes We have started the incorporation process with IFJ. They need two weeks. The official register (Handelsregister) can take another 2 weeks but there is an accelerated process.Existing Company: Software Company Sole Proprietorship Company Founder Institute involved: No This company develops WordPress Plugins that are used for the author-specific sites SNBCHF.com and economicblogs.org. Innobia pays software licenses to the Sole Proprietorship Company for the software it needs for SEO purposes. Further on, Innobia will possibly acquire the software for IP purposes. Revenues: Given that I was focused very much on the product and due to constraints with my employer, I have had just small sales.Non-Profit Organisation Founder Institute involved: No Status: not founded yet, but planned. The author-specific sites SNBCHF.com and economicblogs.org will possibly end up in one or more non-profit organisations, focusing on different economic areas. like
Here I have an existing network of people and authors.
“Cross-selling” to Innobia SEO services will be possible. Same as Innobia, the Non-Profit use the WordPress Plugins provided by the Software Company . |
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