by Page no: SC4
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Table of contents
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Product ValidationHave your users tested your idea?When you hear the term “prototype,” chances are you immediately think of a 3D model or beta version of an app. And if your big idea is one of those things, then you already know the importance of testing. But beyond the physical, have you considered the psychological or emotional appeal of your business? What about your pricing model? What will motivate potential customers to buy, download, activate, use, and even share your product? Every aspect of an idea can and should be tested. Your pricing model, acquisition channels and costs, conversion strategies, and branding messages can all be put through the scrutiny of your end users. Seek their feedback early and often on everything from the cost and design, right down to the voice and tone of your startup’s t messaging. And yes, you should be thinking about branding during the development phase. Startup secret: branding is part of the product design. The most glaring error I see unsuccessful startups make is waiting too long to test. If you’re already in development, all the smart UX design in the world isn’t going to cover for your lack of testing product features among users. They will tell you what they want and don’t want, saving you a tremendous amount of time and money. Many startups fail, or have to go on a fundraising sprint too early due to code debt. I touched briefly on branding in this section, but its importance in the process can’t be understated. That leads me to important question number three: |
Answer:
No, no test users at the moment. How to make them test: Our potential clients are tech guys (seo and marketing companies). We need a very good looking product and to be presented good. If we want to test it.
We need to make a cold contact and ask if they want to test the product and potentially to use it in the future.
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| #7 (Validation)
For your Main Customer Problem, write a bulleted list of the initiatives you underwent to prove the Customer Problem exists, including market testing, customer interviews, usage results and revenues. Provide links to any documents or work that you have completed for each initiative. Next to each initiative, write a few sentences on what you learned. (1 Hour) |
Copy again from Founders. Customer Segment 1: Automatic SEO Improvement (overview diagram )Sales Presentations: for a company selling gold LinkThe customer’s intend is to go for a prove of concept. |
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Question: But beyond the physical, have you considered the psychological or emotional appeal of your business? What about your pricing model? What will motivate potential customers to buy, download, activate, use, and even share your product?
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Answer:
The motivation will be low price for a service which usually is very expensive and with monthly fee. The pricing model will be monthly fee depends on what they use. Different monthly plans. |
#9 (Extend Validation)
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A) Are customers ready to pay for the service? Answer: (1) Yes, because they reduce monthly costs for over 50% (2) Yes, because they are able to break into other markets more easily using the functionality of competitor keywords – something which is more difficult with Standard SEO.B) Do customers trust this new way of doing SEO “empirically” ? Answer: Not yet, we still must prove that it really improves Google ranking. To be frank, there is no way for obtaining “defensible empirical evidence” over the next two weeks. SEO improvements take at least 4-6 months. Yes, we will obtain defensible empirical evidence: We are creating a prototype for the first client and we will follow our step by step approach.C) Do customers trust this new way of doing SEO “logically” ?Answer: We are able to build a theoretical/logical framework, that can be developed in two weeks. This logical framework is used to convince potential clients that the final empirical evidence (see B) will lead to success.Criteria (FAQ) are:
We have validated “model C” together with one customer already. The plan is to validate it with a second one until Wednesday. D) is there a short-cut for obtaining real empirical evidence (item B) Are there work-around for jumping ahead with item 1: domain-authority, so that empirical evidence can be provided earlier?
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#6 (Validation)S94 Revenue Provide an update on your Validation work. Write the name of the two or more top items that you still needed to secure empirical evidence about, and then provide a couple of sentences on the tests that you have done over the last two weeks, including any empirical and measurable discoveries. Write another sentence about what else may need to be done to gain sufficient confidence in the data collected. Provide a bulleted list of at least three other items that you need to validate, and write a couple of sentences on how you plan to validate these items before the Mentor Idea Review in two weeks. (2 Hour) |
Beware that we have already done an extensive validation with customers in the previous assignment. We also validated with the 2 co-CEOs of an SEO Agency (with 1500 employees).
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