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SC SEO Validation

George Morgan
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Question Answer

Product Validation

Have your users tested your idea?


When you hear the term “prototype,” chances are you immediately think of a 3D model or beta version of an app. And if your big idea is one of those things, then you already know the importance of testing.

But beyond the physical, have you considered the psychological or emotional appeal of your business? What about your pricing model? What will motivate potential customers to buy, download, activate, use, and even share your product?

Every aspect of an idea can and should be tested. Your pricing model, acquisition channels and costs, conversion strategies, and branding messages can all be put through the scrutiny of your end users.

Seek their feedback early and often on everything from the cost and design, right down to the voice and tone of your startup’s t messaging. And yes, you should be thinking about branding during the development phase. Startup secret: branding is part of the product design.

The most glaring error I see unsuccessful startups make is waiting too long to test. If you’re already in development, all the smart UX design in the world isn’t going to cover for your lack of testing product features among users.

They will tell you what they want and don’t want, saving you a tremendous amount of time and money. Many startups fail, or have to go on a fundraising sprint too early due to code debt.

I touched briefly on branding in this section, but its importance in the process can’t be understated. That leads me to important question number three:


No, no test users at the moment.

How to make them test:

Our potential clients are tech guys (seo and marketing companies). We need a very good looking product and to be presented good. If we want to test it.


We need to make a cold contact and ask if they want to test the product and potentially to use it in the future.


#7 (Validation)

For your Main Customer Problem, write a bulleted list of the initiatives you underwent to prove the Customer Problem exists, including market testing, customer interviews, usage results and revenues. Provide links to any documents or work that you have completed for each initiative. Next to each initiative, write a few sentences on what you learned. (1 Hour)

Copy again from Founders.
Customer Segment 1: Automatic SEO Improvement
(overview diagram )Sales Presentations:
for a company selling gold LinkThe customer’s intend is to go for a prove of concept. 


But beyond the physical, have you considered the psychological or emotional appeal of your business? What about your pricing model? What will motivate potential customers to buy, download, activate, use, and even share your product?



The motivation will be low price for a service which usually is very expensive and with monthly fee.

The pricing model will be monthly fee depends on what they use. Different monthly plans.

#9 (Extend Validation)

Customer Validation S93 (page private)

Copy and refine the bulleted list of Validation items that you developed during the Vision and Validation session based on your work to date. Prioritize the bulleted list based on the items that you have the least empirical evidence and that pose the greatest risk to your long-term success. Pick at least two of the top items, and develop an approach to empirically test them to gain defensible evidence over the next two weeks. Write one paragraph on each of the tests, and include a description of your strategy and timetable to complete each test. Start the tests. (4 Hours)

A) Are customers ready to pay for the service?
(1) Yes, because they reduce monthly costs for over 50%
(2) Yes, because they are able to break into other markets more easily using the functionality of competitor keywords – something which is more difficult with Standard SEO.B) Do customers trust this new way of doing SEO “empirically” ?
Not yet, we still must prove that it really improves Google ranking. To be frank, there is no way for obtaining “defensible empirical evidence” over the next two weeks. SEO improvements take at least 4-6 months.
Yes, we will obtain defensible empirical evidence: We are creating a prototype for the first client and we will follow our step by step approach.C) Do customers trust this new way of doing SEO “logically” ?Answer:
We are able to build a theoretical/logical framework, that can be developed in two weeks.
This logical framework is used to convince potential clients that the final empirical evidence (see B) will lead to success.Criteria (FAQ) are:

  1. Do the domain(s) back-linking pass the high domain-authority to the client pages?   –> YES
    –> The newly created smart content engine will obtain high domain authority over time (expect 4-6 months).
  2. Do the sites back-linking to the client pages possess high-quality content?
    –> The smart content engine sources high-quality content from existing high-quality sites and from Youtube.
    Therefore the content is high-quality.
  3. Does this content duplication harm the SEO?
    –> The content passes automatically through an Artificial Intelligence algorithm called “Spinning”.
    This AI is getting better and better. Microsoft’s MSN for example, has replaced journalists by robots. They use comparable AI algorithms.
    For now, Google has not punished MSN for duplicate content. MSN has maintained its domain authority of 95.
  4. Does spinning require manual intervention?
    –> The customer is able to decide which articles shall be published. We suggest a quick proof-read on the articles to be published.
    Beware that proof-reading is about 30-50 times quicker than the writing new unique articles.
  5. How many new articles can be published per month?
    –> The Smart Content Engine is able to publish 30 times more articles than conventional SEO providers would publish.
    The exact number of articles depends on the customers’ subscription model.

We have validated “model C” together with one customer already. The plan is to validate it with a second one until Wednesday.

D) is there a short-cut for obtaining real empirical evidence (item B)

Are there work-around for jumping ahead with item 1: domain-authority, so that empirical evidence can be provided earlier?
–> We might integrate the Smart Content Engine in one of our existing websites,that have domain-authority of 46.
However they are focused on investing and Economics; therefore we fear a “content-clash” that would harm the domain authority.
We will validate this with experts, some of them are potential clients.



#6 (Validation)

S94 Revenue

Provide an update on your Validation work. Write the name of the two or more top items that you still needed to secure empirical evidence about, and then provide a couple of sentences on the tests that you have done over the last two weeks, including any empirical and measurable discoveries.

Write another sentence about what else may need to be done to gain sufficient confidence in the data collected.

Provide a bulleted list of at least three other items that you need to validate, and write a couple of sentences on how you plan to validate these items before the Mentor Idea Review in two weeks. (2 Hour)


Beware that we have already done an extensive validation with customers in the previous assignment.

We also validated with the 2 co-CEOs of an SEO Agency (with 1500 employees).

  1. Do the domain(s) back-linking pass the high domain-authority to the client pages?
    –> YES
  2. Do the smart content engines (sites back-linking to the client pages) should possess high-quality content?
    -> Yes,
  3. Does this content duplication harm the SEO?
    -> No, if the domain-authority is high enough.
  4. Consequence for the smart content engine (s) that point to the customer sites.
    –> Each content engine should possess a high quality domain.
  5.  Do we need a different website for each client?  
    One smart content engine should be focus on one subject logical domain.
    –> Yes, you do not articles about furniture on a finance site.
    Many domains = low risk, more blogs, better ranking
  6. Buy High Quality Domain for a smart content engine or use existing websites?
    -> We should directly buy one.
  7. Spinning is the Artificial Intelligence process that creates unique content.
    Does spinning require manual intervention?
    -> No, we use the API of the spinning providers.
    Beware that our USP is that we use both automatic content sourcing and spinning.
    Competitors do NOT exist that do both.
  8.  How many new articles can be published per month?
    -> As many as we want. Just start with a small amount and increase over time.
    Some proof-reading after spinning is needed. This is usually  done by the customer.
  9. What are the best domain authority tools?
    Domain Authority Tools , we prefer SemRush and Ahref.
  10.  Subdomains have different domain authority (e.g. SEO.SNBCHF.COM)
    –> Every subdomain is considered as a new domain.
    Some tools like Moz.com do not offer this functionality.
  11.   Two languages in one smart content engine—> Better on different domains.
    –> Definitely different domains. Otherwise an issue for Google crawl bot.
  12.  One customer corresponds to one smart content engine?
    –> If we use one smart content engine for many customers or only one per customer, is still an open issue.
    We need an access rights concept here.
    All furniture clients, for example, could use the “Furniture” smart content engine.



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