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SC27 Sales Plan

by
George Morgan
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Page no: SC50
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#12 (Sales Plan) Develop a realistic, yet aggressive, Sales Plan. Based on the needs of your Financial Model and the experiences with the Sales Follow-up, develop a plan to build and grow your revenues over the next three months. Write a couple of sentences about how many customers that you hope to have and how much revenue that you hope to earn by the end of three months. Then, work backward to hit these targets, considering product development and sales cycles. For each of the next four weeks, provide a bulleted list of the goal for each week and the tasks that must be accomplished each week to hit these goals. (2 Hours)

 

The basis for the sales plan are the following tasks:

  1. Launch Campaign (Email or Event)
  2. Campaign readers react with the scheduling of a free SEO Consultancy to a prospect
  3. Based on this consultancy, the prospect may turn into a client
  4. This again generates new revenue
  5. The next month the existing client generates recurrent revenue.

 

 

Month New
Contacts
Cam-

paigns

Campaign per contact Contact
Attempts
(2)
SEO Consult
Target
SEO Consult
Effective
Con-
version
Aim
Con-
version
Effective
(3)
Sales
Con-
version
Sales
Price (4) New Revenue (5) 
Recurrent
Revenue
Total
Revenue
May 2021 40 2 2 80 3 To be filled 7% 0
June 2021 60 2 2 120 8 To be filled 7% 2 25% 1500 3000 3000
July 60 2 2 120 15 To be filled 7% 2 1500 3000 1000 4000

 

Week New
Contacts
Cam-

paigns

Campaign per contact Contact
Attempts
(2)
SEO Consult
Target
SEO Consult
Effective
Con-
version
Aim
Con-
version
Effective
(3)
Sales
Con-
version
Sales
Price (6) New Revenue (7) 
Recurrent
Revenue
Total
Revenue
May19 15 1 15 1 To be filled 0
May26 15 1 15 1 To be filled 7% 0 1500 1500 1500
June02 15 1 15 1 To be filled 7% 1
June09 15 1 15 1 To be filled 7% 1 1500 1500 1500

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