Page no: SB14
#5 (Branding Expert)Identify a Mentor or expert in branding, and set up a 15 minute conversation with them about your Final Name. During the conversation, spend five Minutes describing the Customer Problem and the Customer Archetype to the selected expert and show them any design materials that you have, including the logo. Ask them if they think that the Final Name and design will appeal to the Customer Archetype and to elaborate on their response. Write the name of the expert and their qualifications, along with one paragraph on the conclusions from the discussion. If the feedback is largely negative, consider another name from your Final Name List as the Final Name Candidate. (1 Hour) |
I have scheduled two meetings with mentors, of which one with Erika on Thursday.
Moreover, I also asked my programming team in Ukraine that are very experienced in branding and logos from a technical point of view. Mentor questions:
Some details with the name are still outstanding. There are some detailed variants:
These questions are closely related to Branding / Logo creation
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